Define Your Audience Before Creating A Website


With whom and what kind of visitors are you trying to communicate? These are the question you will analyze before you decide to put content or start coding an HTML document. The demographic will define and guide you through the over-all process of web designing. To know your visitors will determine how you implement usability- what kind of content, what image you put, what kind of HTML tags you use, and other issues concerning user interface.

So, how do we solve this problem? Let’s see, we have a client who wants to put a website about computers, for example. How do we resolve the issue of knowing first our visitors?

There are things need to be considered in knowing your visitors.

First, their education. Knowing the educational background of your visitors helps determine how you write your article and over-all content of your website.

Know the technical training of your visitors. From this point of view, you can determine or assume your visitors’ individual abilities. Knowing what kind of technical knowledge has of your visitors will help you write the content on your website.

Graphical orientation. Do you want your website to communicate with your visitors in terms of graphics, sound, video clips? Is your site communicates better using with this tools? Graphical orientation will determine what kind of design presentation you implement on your website. But take note: use graphic sparingly because improper design of graphic slows down the loading process of your website.

Once you determine your visitors, design implementation will be a lot easier. You will answer now some known issues of accessibility and compatibility. For example, knowing your audience will help you determine what kind of browser your audience mostly uses, the thing that can be helpful in doing semantic markup. Is it Mozilla Firefox, Safari, or Internet Explorer? This can help you save time and maintain consistency, and help you build template

Knowing your visitors as the start of analysis and working over concepts, we could define what kind of screen resolution, graphic formats (.jpg, gif, and png), whether we use flash-based animation, loading time, color scheme, and other compatibility and accessibility issues.

Also, your audience also determines what kind of content you put on your website. In other words, if the website is all about computer programming, you want to include articles that tells, for example, PHP language, AJAX tutorial, or Delphi application and never includes articles about computer hardware. Thus, your visitors define what kind of information you includes on your website.


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