Monthly Archives: April 2013

5 Main Differences Between Web Apps and Native Apps

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When considering development of a mobile app, one thing you must decide is whether the app will be web based or native. In this article, I’ll explain the differences between these two options.

A web app is an application or program that you access through the browser on your phone or tablet. It is different from a native app in that you don’t need to download anything to your phone in order to use it. You simply access or connect to the web app, purchase if required, and away you go. Think of it as going to a web site to play a game or watch a video; you don’t actually download and install the game or video onto your computer, but instead play the game or view the video online.

A native app is an application or program that runs on the device itself. An example of this would be camera apps, GPS apps or games. Native apps are downloaded and installed on the device and accessed by tapping the app icon.

Interestingly enough, when the iPhone was created, the intent was for developers to create web based apps that would run through the Safari browser included with the phone. It wasn’t until hackers figured out how to crack the iPhone’s codes and develop their own native apps, that Apple decided to get on board with native apps. It was at that point, that Apple also created the App Store making it incredibly easy for consumers to find and purchase apps, leading to “an explosion in downloads over its platform, and permanently transitioned the gravity of mobile app distribution away from the ‘walled gardens’ of mobile carriers to the app-store environments of handset manufacturers.” (from Mobi Thinking)

Of course a Web App is not to be confused with another commonly used term: Mobile Web Site. A mobile web site is a web site that can be viewed properly on a mobile device. Have you ever tried to browse the Internet on your device and end up having to scroll to the left and right, up and down so that you can view the entire site? Frustrating! Mobile web sites are specifically designed for viewing on a mobile phone or tablet. Many companies are starting to include mobile web sites as part of their online portfolio. They will have one web site for viewing on a computer and their mobile web site, essentially the same web site adjusted for viewing on a mobile phone or tablet.

Below, we’ve summarized 5 of the main differences between web apps and native apps:

1. Purchasing

Native apps are purchased through an online store like the Apple App Store for iPhone and iPad users or the BlackBerry App World for BlackBerry users. Web Apps are purchased via subscription or some type of pay store on the web site where the app is hosted. Making apps available at the app stores also means that if you are trying to sell an app, the purchasing portion is all taken care of and you don’t need to worry about working this functionality into your web site.

We should also consider the point, of course, that there is an application process to list your native app in the Apple App Store, and that not all apps are accepted. BlackBerry’s App World, however, does not have an application process making it much easier to list a blackberry app.

2. Compatibility

If you want your app to be used on all devices, a native app will need to be developed for each device, whereas since a web app is accessed through a browser, it can essentially be viewed and used on all devices.

3. Updates

Since web apps are controlled at the server level, developers can update the web app at any time ensuring that all users have the most recent version of the app. Native apps on the other hand, require users to update manually.

4. User Interface

The user experience is much richer with native apps. Graphics are installed with the app and download speed during use does not need to be considered when developing. The graphics used for web apps are not as slick user interface on a web app is somewhat limited but is getting better.

5. Functionality

Web apps cannot use all of the built in hardware on your phone or access internal data. For example, web apps cannot:

Utilize the camera, accelerometer, GPS

Place a phone call, send a message, send a text

Access photos, video, contacts, calendar, messages or email

Native apps have the ability to utilize all of the information stored on your phone and all of the phone’s hardware features.

The requirements for your idea will help to determine whether or not a web or native platform is most suitable.

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21 Free Or Low-Cost Ways To Market And Promote Your On-Line Business

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After developing my product, having not much in my cookie jar to spend on promotion, I researched and found a lot of very effective promotional ideas that brought me success with my personalized cartoon business.

1) In the beginning…

Create your website. If you don’t know how, there are many free templates offered on the Internet. Search on “free website templates” to find one that appeals to you.

If you’d like to learn how to design your own website using HTML there are several tutorials out there:

Boogie Jack’s Dennis Gaskill has an excellent website with tutorials to get you started, along with many “tricks of the trade”. An excellent resource! http://www.boogiejack.com/html_tutorials.html

Also, Joe Burns has a very informative and helpful website for all new and seasoned website designers; with HTML tutorials, primers and loads of “goodies” to add to your web pages: http://www.htmlgoodies.com

2) 1000-Calorie Content

Fill your website with keyword-rich content. Write a description of your product or service and create your keywords to match the content in your description. For example, if you sell stuffed animals the keywords by which you’d want to be found in the search engines could be “stuffed toys, stuffed animals, plush animals, stuffed dogs, plush pets”, etc.

3) Search Engine Buffet

Submit your site to search engines and directories, whether manually submitting through each or using a free multiple submission service that will submit your site automatically to search engines and directories of your choosing or theirs, depending upon the submission site you use. One such site is http://www.submitexpress.com

4) Chain Links

Exchange links with similar and complementary websites, but not your competitors…I don’t think you’ll hear from them! Email the site’s owner and ask for a reciprocal link. If they agree to add your link, return the favor and add their link on your site. You can create a special page for your favorite links or if you have only a few, simply add them to your main page or any other page on your site.

5) Snappy Sig-File

Create an interesting signature file to be automatically included at the end of your emails. A small, descriptive “blurb” about what you do along with your website address will do it!

6) Newsworthy

Write an ezine, or online newsletter. You can find interesting articles on any subject on the Internet that you can publish in your ezine (search on “free content”) or even write some of your own (see #12). Decide whether your ezine will be produced monthly, biweekly, weekly or even daily if you have enough time and info to share! Always be sure to give the author proper credit! Include his byline at the end of his article and email him a copy of your ezine when it’s ready.

This site has a good article on how to write an ezine: http://www.thewritemarket.com/ezine.shtml

7) Extra! Extra!

Offer a gift for new subscribers. It can be a report that you wrote on a subject of interest that the new reader can download; or a small sample of your product, or even a coupon for 10% off your products or service.

8) What’s Behind Door #2?

Run a contest to name your ezine. Create a special page with a subscription form on your site. Explain the details and prizes. List your contest on as many contest announcement sites that you can find or publish your contest on discussion groups and forums (see #10 and #11) and other newsletters.

Some contest announcement sites are:

http://www.theprizefinder.com/asp/addacompetition.asp

http://www.loquax.co.uk

The prizes you offer should be related to your business. You should have a deadline, say a month or so, and be sure to indicate the date on your contest page.

Example ad for contest:

** We need you! **

Get creative…Win prizes!

Our newsletter needs a name;

If we use yours, you win!

Publish the winners on your website and in your next ezine – newly-named, of course!

9) All in the Family

Submit your ezine to ezine lists such as http://www.list-a-day.com. They may even feature your ezine as their daily pick!

Other lists are:

http://www.cumuli.com/ezines/submit.html

ezine-universe.com/search/getlisted.html

10) Group Therapy

Join Yahoo groups and other similar newsgroups/discussion lists. Subscribe to similar ezines and then exchange ads with ezine owners. List your contest with group owners. Submit your articles too!

groups.yahoo.com

http://www.topica.com

11) The Gift of Gab

Participate in discussions on various online forums and message boards, of course using your signature file! (search Online Forums) One such forum is http://www.ivillage.com/boards

12) Bank on this!

Write articles and submit them to article banks such as http://www.ezinearticles.com (search on Free Content) and groups (see #10). You can basically write about anything you know, write short stories about experiences you’ve had, helpful articles, your view on a subject you’re comfortable with, for example. Make sure you include your byline or writer’s resource box at the end of your article or story. This can be a short description of your business, a link to your website and a link to your subscription page.

How to write an article: http://www.freesticky.com/stickyweb/articles/write_article_profit_strategy.asp

And: http://www.accordmarketing.com/tid/archive/write.html

13) Please release me!

Write a press release about your business, your contest, an organization you’re sponsoring or anything you think is newsworthy. Send it to your local newspapers, to magazines and online press release services (see http://www.whimsies-online.com/newsrelease2.htm for an example.

Here’s an excellent article on how to write a press release: http://www.lunareclipse.net/pressrelease.htm

You can post your press release at http://www.prweb.com

14) The Paper chase

If you get featured in your local paper or in a magazine, mention the story in ALL of your promotional materials. Scan it and add to your website or link to the original article if it’s available online.

15) Pick a card…any card!

Distribute your business cards EVERYWHERE. Print a money-saving coupon on the back. Voila! A double-duty card!

16) Fashion Plate

Wear your ads! No, put away that spray paint – it’ll clog your pores! I have t-shirts that I printed on using my color printer and t-shirt transfer paper. Print your logo and/or business name and website address, and wear your creation everywhere (but I’d rethink that black tie event, if I were you!)

For a low-cost logo, visit these guys: http://www.GotLogos.com. They designed my logo for their flat rate of $25 and it is top-notch. I’d recommend them to anyone. Check out the logo they designed for me here:

www.whimsies-online.com – it’s at the very top of the page.

17) Nifty Gifty

Send an inexpensive but useful gift with each order. Helps your customer remember you and they might re-order from you at a later date. It can even be a coupon for 10% off their next purchase. One of my gifts is a laminated bookmark personalized with the customer’s name. It also shows a miniature edition of the cartoon they just ordered! Everyone loves personalized items. Another idea would be a personalized coaster using CD’s you no longer need, or the freebies you get in your mailbox (the metal mailbox outside your house, not the virtual kind!). See how to here: www.whimsies-online.com/cdcoasters.htm

Mention “gift with purchase” on your website and include the approximate value if they were to purchase it separately.

18) Mug Shot

Another idea would be to use your logo or a catchy phrase and your website address to print on mugs, mouse pads, and other items. Cafe Press prints the design you upload onto any articles you choose from their vast selection. They do the production, shipping, collecting the funds, and will send you your commission cheque. When you create your online store with them (they have a free version as well as an upgrade to a Premium Shop) be sure to include a link to your own website. Here’s an example: www.cafeshops.com/animal_house which links to

http://www.whimsies-online.com/whimsieswear.htm

The Cafe Press website is http://www.cafepress.com

19) Happy Campers

Always ask for testimonials. Ask your customers and subscribers for a word or two about your product. If a customer has emailed you to thank you for the handy widget/thing-a-magig/whatchamacallit you sent them, ask if you can use their comments in your next ezine and your “testimonials” web page

20) Analyze this!

Send samples of your product to influential people for a testimonial or for a small write-up in their publication or website.

21) Ad-Vantage

There are many ezines and online companies that offer free ad submissions. Check out Bob Osgoodby’s website. He offers a free ad service (he also has three very informative ezines!). You can check out his site at

http://www.adv-marketing.com/business

These are just a bunch of creative ways to promote your online presence. Try some or all, and when you get the hang of it you’ll probably dream up some more. Have fun with them and see what works for you!

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Samsung Series 5 3G Chromebook

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The Samsung Series 5 3G is one of the first commercially models of Google Chrome OS Netbooks. The netbook will be available to US Customers in the mid of June.

The Samsung Series 5 3G Chromebook features Google Chrome OS, Intel ATOM Processor N570 1.66Ghz, 12.1″ LED (WXGA) 1280×800, 1 Mega Pixel HD webcam. 16GB, Solid State Drive (mSATA), System Memory: 2 GB, Wireless-N Wi-Fi (802.11b/g/n), integrated 3G (via optional Verizon Wireless subscription), Two USB 2.0, 4-in-1 memory card reader (SD, SDHC, SDXC, MMC), VGA (via optional dongle), Built-in stereo speakers and combo headphone/microphone jack.

The dimensions of the Chromebook itself are 11.6 x 8.6 x 0.8 inches and weigh around 3.3 pounds. The Chromebook has a long lasting battery that can last up to 8.5 hours in one charge and it boots in 10 seconds.

All of the user’s apps, documents and files are stored on Google’s “Cloud”. Every Chrome notebook runs millions of web apps, from games to spreadsheets to photo editors. With an advanced technology, the users don’t have to worry about virus and malware. Chromebooks are designed to get faster over time as updates are released.

An Internet Connection is required to do or access anything through a Chromebook, however, because of HTML5, many apps keep working even when the internet is not connected. If a user wants to find and try new apps, he can visit Chrome Web Store.

As All the data on Chromebook is saved on the Cloud, therefore it can be accessed from anywhere using a computer. If someone loses or breaks his Chromebook, his data will be secure on the internet.

When the Chromebook is turned on, it automatically updates itself. Any changes made in the Operating System are automatically updated without any update prompts.

Chromebooks work with the principle of “defense in depth” to offer several layers of protection. Features like sandboxing, data encryption and verified boot make Chromebook completely safe of viruses and malware. The websites are also load more quickly as compared to a traditional computer.

The Chrome itself is lightweight, portable and easy to carry. With a built-in Wi-Fi and 3G, it is very easy to get connected anywhere and anytime. The Chromebook connects to the Internet itself while you boot, so when the Chromebook starts, the internet is already connected.

The Keyboard of Samsung Series 5 3G Chromebook is designed especially for it. There is a search button and a new row of web-enabled keys.

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Learn How To Design and Build Websites With Dreamweaver

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If you are considering building your own website and do not know anything about building or designing websites the fast way to learn is getting involved with a tutorial of some kind. Learn from somebody that already knows how things are done and just follow their examples as you start building your website. There are two way to go, you can find a e-book Dreamweaver course or a Video course where Dreamweaver is explained.

Both ways will work it all up to you to find the best way that will help you get started the fastest, I have included a few mistakes that you want to avoid when building your first website with dreamweaver.

1) Splash pages

Splash pages are the first pages you see when you arrive at a website, normally with a big image or something like this. These pages does not make much sense when building your site as you always have to keep in mind how does navigation works for my visitors and how does search engines like Google see my page. So if you can avoid it do not make a splash page as your index.htm page.

2) Banner advertisements

If you want to make money with your website, then AdSense will make the most sense for your users, banner ads takes up a lot of space and history tells us that people do no click on them. So don’t waist your space on banner ads.

3) Clear navigation

Navigation on your website is very important for your customers but even more important for your search engine ranking. By making easy 1-click navigation is a must on all pages. If your customers do not know how to navigate your site people will not see what you want them to see. So forget flash and drop down menus

4) Clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

People will leave your site if they get loud audio from your site and they have to jump to turn down their speakers so avoid audio on your site.

So use the Dreamweaver tutorial to learn website building and saves a lot of money by doing it yourself. Even if you don’t know HTML or anything about building your own website you can learn it really fast by using an online tutorial.

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